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Avinoam Boaron
Creative by Native
GAMING & ESPORTS PORTFOLIO
ADIDAS - FIFA2020
Goal:
Brand Awareness and Product Promotion
Solution:
Using FIFA's player comparison spider graph as a visual hook to compare between the different shoes, focusing on their contribution to the player abilities
Responsibilities:
#Strategic_planning #Creative #Visual_concept #Design_overview #Product_innovation
ZipChair - Overwatch League
Goal:
Brandformance (Brand awareness + CTA)
Solution:
Teasing phase to create a buzz around the new seat. 2nd phase to make viewers think whether their current seat is good enough while collecting relevant data (pain points). 3rd phase to make the call to action personal.
Responsibilities:
#Strategic_planning #Creative #Creative_strategy #Visual_concept #Design_overview #Product_innovation
Old Spice - NBA2K
Goal:
Brand Awareness
Solution:
Viewers and game relevant content units instead of ads, during a variety of in-game activations
Responsibilities:
#Strategic_planning #Creative #Creative_strategy #Copy #Visual_concept #Design_overview
Red Bull - Clash Royale
Goal:
Brand Awareness (India Market)
Solution:
Promote Red Bull's tagline (Gives you wings to fly) through focusing on the flying creatures (cards) of the game.
Responsibilities:
#Strategic_planning #Creative #Creative_strategy #Visual_concept #Design_overview #Product_innovation
JBL - CS:GO
Goal:
Brand Awareness and Product Awarness
Solution:
A unique collaboration with Dreamhack's CS:GO online event, sponsored by JBL Quantum Series gaming headsets. Pro tips, highlighted sponsored moments, engaging questions, and a personal message to each viewer.
Responsibilities:
#Strategic_planning #Creative #Creative_strategy #Visual_concept #Design_overview #Product_innovation
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