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GAMING & ESPORTS PORTFOLIO

ADIDAS - FIFA2020

Goal: 

Brand Awareness and Product Promotion

Solution:

Using FIFA's player comparison spider graph as a visual hook to compare between the different shoes, focusing on their contribution to the player abilities

Responsibilities:

#Strategic_planning #Creative #Visual_concept #Design_overview #Product_innovation

ZipChair - Overwatch League

Goal: 

Brandformance (Brand awareness + CTA)

Solution:

Teasing phase to create a buzz around the new seat. 2nd phase to make viewers think whether their current seat is good enough while collecting relevant data (pain points). 3rd phase to make the call to action personal.

Responsibilities:

#Strategic_planning #Creative #Creative_strategy #Visual_concept #Design_overview #Product_innovation

Old Spice - NBA2K

Goal: 
Brand Awareness

Solution:
Viewers and game relevant content units instead of ads, during a variety of in-game activations

Responsibilities:

#Strategic_planning #Creative #Creative_strategy #Copy #Visual_concept #Design_overview 

Red Bull - Clash Royale

Goal: 

Brand Awareness (India Market)

Solution:

Promote Red Bull's tagline (Gives you wings to fly) through focusing on the flying creatures (cards) of the game.

Responsibilities:

#Strategic_planning #Creative #Creative_strategy #Visual_concept #Design_overview #Product_innovation

JBL - CS:GO

Goal: 

Brand Awareness and Product Awarness 

Solution:

A unique collaboration with Dreamhack's CS:GO online event, sponsored by JBL Quantum Series gaming headsets. Pro tips, highlighted sponsored moments, engaging questions, and a personal message to each viewer.

Responsibilities:

#Strategic_planning #Creative #Creative_strategy #Visual_concept #Design_overview #Product_innovation

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