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EXPERIENCE

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2022 - Present

VP Creative at Moburst, a Digital and Mobile advertising agency 

• Inspiring a global department of creative, video, social, and UGC teams to ideate and execute highly successful and  award-winning digital campaigns for our clients  

• Successfully implemented and integrated the Creative Strategy service line to ensure user-centered and insight-driven creative mindset internally and externally

• Training the team to understand how clients’ business objectives are tied to revenue and how to ensure that our creative assets reflect full funnel goals

• Collaborating with our media team to analyze results, and develop highly effective creative-formance methodology 

• Constantly juggling between multiple projects under strict deadlines while working across a wide range of stakeholders

• Restructured the department to better align with the Agility work process 

 

2021 - 2022

Head of Creative and Marketing at Kissterra - Insurtech OS 

• Head of Creative, Marketing, Creative Strategy, and Marketing Strategy

• Led the creative, design, and PPC teams to create impactful and ROI-positive UA campaigns

• Owned and executed Kissterra’s brand identity to ensure effective and concise product and company marketing, PR and Conventions branding and marketing

• Successfully integrated outside-the-box creative vision with demanding business objectives 

 

2020 - 2021

Head of Creative at Altnext - esports live marketing platform 

• Head of Creative, Strategy, and Product Innovation

• Inspiring the creative and the design team to deliver impactful branded campaigns for our partners 

• Overviewing marketing assets and leading the marketing team to craft Altnext's brand identity

• Ideated and managed extremely successful campaigns for JBL, Old Spice, Bumble BFF, Red Bull, and many other brands

 

2017 - 2020 Playbuzz/EX.CO (formerly Playbuzz)

    2018 - 2020  Creative Lead 

• Led and inspired an international team of freelance content creators to deliver super-creative and extremely effective (6%-14% CTR, Over 92% Engagement Rate) branded content campaigns for our partners

• Helped EX.CO's SaaS partners implement highly engaging branded content strategies through their digital assets

• Continued to perfect the user-center approach and successfully managed to increase conversion and engagement rates across multiple partnerships and campaigns

• Crafted and run numerous "be a content pro" workshops for EX.CO partners and other content creators teaching them innovative and creative ways to use EX.CO's platform to increase engagement and conversion rates

    2017 - 2018  Branded Content Manager 

• Bravely managed and led a team of freelance content creators to deliver very effective (4%-12% CTR, Over 88% Engagement Rate) and creative branded content campaigns for Playbuzz's partners

• Successfully implemented a user-center approach in all our branded content campaigns and managed to increase content effectiveness 

 

2013 - 2017 Gitam BBDO, Advertising Agency

    2014 - 2017  Senior Copywriter & Creative Director

• Inspired and directed 2 creative teams to conceptualize notable TV ads, digital campaigns, radio spots, print ads, and guerrilla campaigns 

• Key Clients: BMW, MINI, Cellcom, Gett, Elem, L'oreal Paris, and Bank Hapoalim

    2013 - 2014  Copywriter 

• Copy and microcopy

• Creative Strategy

• Scriptwriting 

• Key Clients: BMW, MINI,  P&G, Gett, Bosch, Shufersal, Bank Hapoalim, and Cellcom

 

2008 - 2013 Zarmon DDB, Advertising Agency

    2012 - 2013  Senior Copywriter

• Copy and microcopy

• Creative Strategy

• Scriptwriting

• Key Clients: Domino’s Pizza, Persil, and AIG Insurance

    2011 - 2012  Copywriter 

• Copy and microcopy

• Scriptwriting

• Key Clients: Domino’s Pizza, PHILIPS, Best Buy, and AIG Insurance

    2009 - 2011  Media Planner and Customer Success

• Managed effective digital campaigns for some of Israel’s largest brands

• Key Clients: Domino's Pizza, PHILIPS, AIG Insurance, FOX, Laline, and more

    2008 - 2009  Customer Success Manager 

• Successfully met clients' objectives while optimizing their results

• Key Clients: Domino's Pizza, Sonny Ericsson, FOX, and Laline

 

My Skills

Leadership, Creative, Innovative, Curious, Problem solver, Multitasker, Thrives under pressure, professional, versatile, Thinking inside and outside the box, I love what I do and do what I love.

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